MBS

MARKETING CAMPAIGN

MBS is a specialised Value Added Software Distributor and IT services company. They are the principal supplier of Rocket Software products in the APAC region and a leading supplier of IBM Software in Australia.

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To raise awareness and drive sales of IBM Cognos, we created a cost effective but memorable marketing campaign addressing a pain point to which many CFOs could relate. A simple but highly effective postal campaign was supported with several eDMs and a microsite with further product detail.