Infraworx provides backup/recovery and disaster recovery solutions to service providers and businesses of any size. Their flexible solutions are available as a private, public or hybrid cloud.

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We created this campaign in a bid to persuade businesses across Australia to move from old DAT tape backup to Infraworx's cloud based system. Upon opening the envelope and removing the brochure, a DAT tape secured to the inside pages was designed to slowly unravel, highlighting the perils of the outmoded technology.